Piazza Teatro Merano
This is exactly where the Europa Splendid is located. And the fantastic Merano Municipal Theatre.
From Piazza Teatro, you turn into the two greatest shopping streets in the city: Via delle Corse (hot tip here: visit the Glücklich shop and the 58 Chocolate factory) and Corso di Libertà (here we recommend Stefano's delicatessen Via Vai and Pur Südtirol, among others).